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Communication Via Social Platforms and Networks
Saturday, November 10 Post-conference Session / $59 per
11:45 – 2:15 pm (includes break)
Marriott at Key Center, Cleveland, Ohio
This seminar is a post-conference for the ELA Annual Conference but may be attended separately from the full conference!
Communication today is a multi-streamed cacophony of voices on platforms fighting to consume more and more of our time. Experts, in a traditional sense, are fading as the world transitions from a few voices with expertise to everyone’s voice with varying expertise. Education law scholars find themselves still relevant in courtrooms and law journals but perhaps not as relevant in schools, state policy units, and in the public conversation more broadly. This session focuses on ways to help school law experts leverage social platforms and networks to bring their ideas to wider audiences. This session will introduce new tools, such as Buffer, that make communicating simpler. It will also introduce tools to take your messaging to new platforms such as video. Finally, this session will provide coaching on packaging messages to be consumable in our facebook feed attention spans.
Who might be interested in this session?
*Professors who would like to use social media to promote their new publication.
*Graduate students who will soon be on the job market.
*Attorneys who might want to tweet about a recent lawsuit the firm handled.
*School leaders who would like to market a new school initiative.
Justin Bathon, J.D., Ph.D., University of Kentucky
Gina Umpstead, J.D., Ph.D., Central Michigan University